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Media reports indicate that earlier in April, PS5 console hardware sales in the US surged to an annual high, as gaming enthusiasts scrambled to make purchases ahead of the April 2 price hike. At the close of last month, Sony unveiled a global price increase for the PS5 lineup, with prices climbing by a minimum of $100. Notably, the PS5 Pro witnessed a $150 hike, pushing its retail price (disc drive-less version) to $900. Data from Circana reveals that, as of April 4, both the weekly sales volume and revenue of the PS5 in the US soared to unprecedented levels for the year 2026, aligning with the implementation of the price rise. Analysts attribute this sales boom to the 'last-chance effect,' a phenomenon where consumers rush to buy before anticipated price increases.
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