Insiders with knowledge of the situation reveal that OpenAI is set to introduce a new iteration of its Sora 2 video - generating tool as a separate application. The updated Sora 2 has the potential to create videos that incorporate copyrighted material, unless the copyright owners take proactive steps to opt out. OpenAI has already started reaching out to talent agencies as well as film and television studios to inform them about the upcoming Sora and the process for opting out. The new version is poised to make its debut in the near future.

This strategy has triggered apprehension within the film and television sector regarding intellectual property rights. There's a fear that content could be utilized to produce AI - generated videos unless copyright holders make a specific request to prevent such usage. OpenAI has clarified that it will address issues related to personality portrait rights and copyright separately. It has assured that it will not use the images of public figures without obtaining prior consent. Nevertheless, it will not entertain broad - based requests for copyright exclusion. Instead, rights holders are obligated to report any instances of infringing content on an individual basis.