The Shanghai Auto Show marked a notable shift in automakers' promotional strategies, transitioning from emphasizing 'high-level intelligent driving' to focusing on 'assisted driving'. The Ministry of Industry and Information Technology (MIIT) has mandated that automakers clearly delineate the boundaries and safety protocols of assisted driving features, aiming to curb exaggerated marketing claims. Consequently, many automakers at the show prioritized 'safety' as their core message, adopting a more reserved tone in their promotions and highlighting the importance of collaborative driving between humans and vehicles.
