In a recent podcast, Jim Farley, the CEO of Ford Motor Company, remarked that Tesla no longer holds the exclusive position as the yardstick in the electric vehicle (EV) industry. Despite having sung Tesla's praises in the past, Farley is of the opinion that the market landscape has evolved. He pointed out Tesla's absence of fresh models on the horizon, contrasting this with the strides made by Chinese automakers in EV technology. Farley revealed that Ford is redirecting its strategic efforts towards the affordable EV segment, underscoring the fact that American consumers' upcoming demand is for vehicles priced in the vicinity of $30,000. In pursuit of this goal, Ford is in the process of creating budget-friendly electric pickups and compact SUVs, leveraging a brand-new platform. Additionally, Ford is teaming up with Renault to roll out cost-effective urban EVs. Farley is convinced that Tesla is lacking in the provision of affordable and varied products. And even though there are whispers about Tesla introducing a 'Model 2,' it still doesn't quite meet Ford's criteria for an affordable EV.