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On September 1, 2026, TCL initiated legal proceedings against Samsung Electronics in a federal court located in Los Angeles, USA. The lawsuit alleges that Samsung engaged in false advertising for its 2026 M-series TVs, specifically by marketing products that do not incorporate Mini LED technology under the guise of Mini LED TVs. TCL contends that this deceptive practice has misled consumers, adversely affected its market share, and tarnished its reputation. Consequently, TCL has petitioned the court to issue an injunction against the related advertising campaigns and is seeking appropriate compensation. In response, Samsung has stated its intention to vigorously defend itself against the lawsuit, maintaining that its product descriptions are truthful and accurate. As of now, the case has not proceeded to trial.
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