Why Has Tim Cook, Despite 15 Years of Criticism, Succeeded in Boosting Apple's Market Value Tenfold?
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Author:小编   

On September 1, 2026, Tim Cook formally relinquished his position as CEO of Apple, assuming the new role of executive chairman of the board. His successor is John Ternus, the senior vice president of hardware engineering. Over Cook's 15-year tenure, Apple's market capitalization skyrocketed from roughly $350 billion to an astonishing $4 trillion, while its annual revenue surged from $108 billion to $416 billion. Ternus, who joined Apple in 2001, has been at the helm of hardware engineering for its core products for an extended period. As a quintessential figure with an engineering background, his appointment signals Apple's unwavering commitment to further integrating hardware, chips, and software in its pursuit of innovation.