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Samsung Reclaims Top Spot in Global Smartphone Market in Q2
10 hour ago /
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Author：小编
On July 14, industry data showed that Samsung Electronics surpassed Apple in the second quarter to reclaim the top spot in the global smartphone market. According to data from market research firm Counterpoint Research, from April to June, Samsung accounted for 24% of global smartphone shipments, while Apple ranked second with a 20% share. In the first quarter, Apple had led with a 21% market share compared to Samsung's 20%. Counterpoint attributes Samsung's strong performance in the second quarter to the popularity of the Galaxy S26 series, price strategy adjustments in key markets such as India and the Middle East, and aggressive promotional activities.
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