AI Firms Must Pay More for Influencers to Endorse Them Favorably
1 day ago / Read about 0 minute
Author:小编   

In the United States, paid endorsements from influencers for AI companies are increasingly drawing public ire. Surveys reveal that a majority of American adults harbor negative attitudes towards AI, expressing concerns over its potential negative impacts and the possible loss of jobs. Opposition to the construction of data centers is also mounting. This sentiment has seeped into the realm of influencer collaborations for AI companies, with content creators who accept commercial orders related to AI facing boycotts. Some have issued public apologies, while others have set clear boundaries for AI usage. To mitigate this risk, agents now impose a "public sentiment premium" ranging from 20% to 30% on AI-related commercial orders, to offset potential losses in followers and reputation that influencers might encounter.

The public's aversion to AI in the United States can be attributed, in part, to the fact that while AI investments have spurred economic growth, the construction of data centers has intensified pressure on water and electricity resources. Simultaneously, tech companies have been laying off employees while ramping up investments in AI, reinforcing the perception that "AI companies reap the benefits while employees bear the brunt." Furthermore, over-marketing and improper practices by AI companies have heightened public concerns about issues such as privacy violations, rising unemployment, and the spread of misinformation.

Given that ordinary people find it challenging to influence core decisions regarding AI development, they have channeled their dissatisfaction towards more accessible influencers. The amplification effect of social media platforms has further amplified this sentiment, making it increasingly arduous to secure AI-related commercial orders and casting doubt on their long-term development prospects.