On September 2, 2026, at the AliMama m Summit, AliMama rolled out three pivotal strategies tailored for merchants participating in this year's Double 11 shopping extravaganza. These strategies include: introducing a cutting-edge AI-powered targeting tool, "Wanxiang Dianjing," designed to transcend the constraints of conventional demographic labels and empower merchants to connect with untapped potential customers; allocating substantial subsidies, amounting to billions of yuan, for smart coupons, with AI dynamically adjusting subsidy levels to finely tune transaction conversions; and implementing a personalized "one-customer, one-strategy" incentive framework for brand merchants, coupled with a comprehensive, multi-tiered "Double 11 Support Plan" for small and medium-sized enterprises. Through a suite of supportive measures, these strategies are geared towards maximizing return on investment and comprehensively aiding merchants in discovering fresh avenues for growth within the existing market landscape.