Mike Rockwell, the Apple executive responsible for overseeing Siri’s transformation, is contemplating stepping down from his current role or shifting to a consulting capacity. His inclination to leave arises from the psychological dissonance following his job realignment and a yearning for broader career prospects. Previously, due to the subpar performance of the former AI leader, Rockwell was reassigned to spearhead Siri’s revamp. However, following an organizational reshuffle, he now reports to the head of software, a change that has left him feeling unsettled. Rockwell was once instrumental in shaping Apple’s product and AI strategies, but the tepid market reception of the first-generation Vision Pro has cast a shadow over his career trajectory.

Nevertheless, Bloomberg reports that the probability of Rockwell’s departure remains exceedingly low until the Siri upgrade is finalized. Meanwhile, Apple’s hardware team has also witnessed personnel shifts, with executive Kate Bergeron feeling disheartened after missing out on the hardware head position. Bloomberg highlights that as Williams, the successor to Jony Ive, prepares to assume the CEO role, Apple’s management must navigate the challenges of stabilizing its core team and reconciling the aspirations of its executives. These efforts will significantly influence the company’s progress in AI strategy and hardware innovation.