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Apple has taken down Cal AI, a food-tracking app powered by AI and part of the MyFitnessPal suite, underscoring its firm stance on enforcing App Store payment and subscription rules. Cal AI, which generates up to $50 million in annual recurring revenue, had previously faced a brief removal for breaching developer guidelines but was restored after making necessary corrections. Nevertheless, Apple uncovered significant compliance problems, including the circumvention of in-app purchases, the use of 'deceptive billing designs,' and 'manipulative tactics.' This action by Apple serves as a stern warning to developers worldwide, signaling that the company will thoroughly examine any practices that compromise the integrity of in-app purchases to preserve its ecosystem's control.
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