On March 25, 2026, OpenAI declared that it would cease providing support for its Sora AI video app, merely six months following its formal debut. In a statement, OpenAI expressed gratitude to users and creators, saying, "We bid farewell to Sora...everything you've crafted with Sora holds significance," and recognized that the decision might let down the community. Launched in late September 2025, Sora swiftly soared in popularity due to its groundbreaking concept of "realistic AI video generation." It surpassed one million downloads in just a week and a half, claiming the top spot on the Apple App Store's free app chart. Nevertheless, the emergence of deepfake videos featuring the likenesses and voices of celebrities ignited controversies concerning privacy, portrait rights, and ethical hazards. In response, OpenAI revised its guidelines, prohibiting the creation of celebrity content without consent and bolstering content safety protocols. This led to a subsequent drop in the app's popularity. With the discontinuation of this service, OpenAI stated its intention to reallocate resources towards the advancement of next-generation AI models.