On September 29, OpenAI unveiled a fresh functionality named "Instant Checkout" for ChatGPT. This innovative addition allows users to buy products straight from Etsy and Shopify platforms, all within the chat interface, eliminating the need to click on external links. In the United States, this feature is now accessible to users of ChatGPT across all tiers—free, Plus, and Pro versions. At the outset, it caters to Etsy sellers, and there are plans to broaden its reach to encompass over 1 million merchants on Shopify down the line. When it comes to payment processing, Stripe takes the helm. OpenAI collects transaction fees from merchants, ensuring that consumers don't have to shell out any extra money. This strategic move marks OpenAI's fresh foray into exploring avenues for e-commerce monetization. Following the announcement of this new feature, Etsy's stock price experienced a 7.3% uptick, and Shopify's U.S. stock price saw a 4.5% increase.