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On September 30, 2025, OpenAI unveiled a groundbreaking "Instant Checkout" feature within ChatGPT. This innovative move came about through a collaborative effort with Etsy and Shopify. Thanks to this feature, users in the U.S. can now directly buy products from local sellers on Etsy as well as from a selection of Shopify merchants, all through the convenient interface of ChatGPT. At present, the functionality is limited to single-item purchases. To further entice more merchants to participate in this shopping revolution, OpenAI has also rolled out an open - source technical standard known as the "Agentic Commerce Protocol." However, it's worth noting that industry giants like Amazon and Walmart have not yet embraced this protocol, indicating that there's still some way to go before it achieves widespread adoption across the entire e - commerce landscape.
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