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He Xiaopeng on Brand Naming: A Look into the Future of Personalized Global Brands in China
2025-04-15 /
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Author：小编
Xpeng Motors recently hosted the Global Passion Night event in Hong Kong, where it unveiled its highly anticipated global flagship model, the X9, set for release in 2025. During the event, Chairman and CEO He Xiaopeng delivered a captivating speech, delving into the intricacies of brand naming. He acknowledged that the name "Xpeng Motors" initially sparked controversy due to its personal branding, seeming unassuming amidst more "high-end" sounding names like Li Auto and NIO. Nonetheless, Xpeng Motors remains steadfast in its authenticity and commitment to innovation.
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