As Apple’s highly anticipated autumn special event draws near, external attention has primarily centered on the soon-to-be-unveiled flagship iPhone 18 Pro series. However, recent significant developments within the industry have redirected public focus. Insights from supply chain experts and industry analysts indicate that Apple CEO Tim Cook may, for the first time in over a decade, neither make a video appearance nor take center stage as the key presenter at this year’s iPhone 18 Pro launch event. This unexpected decision has swiftly ignited fervent debates within the tech community, prompting speculation about Cook’s schedule and the potential implications for the company’s leadership trajectory.
