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iPhone Sales Defy Market Slump, Achieving Growth Despite Smartphone Industry's Worst Q2 Performance in 13 Years
2 hour ago /
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Author：小编
In the second quarter of 2026, the global smartphone market witnessed a significant downturn, with shipments plummeting by 11% year-on-year. This decline marked the lowest point for the same period in the past 13 years. Nevertheless, Apple's iPhone shipments stood out against this gloomy backdrop, achieving a 3% growth rate and capturing a record-high market share of 20%. By capitalizing on its premium market positioning, maintaining a stable pricing strategy, and executing robust supply chain management, Apple showcased remarkable resilience in the face of market adversity.
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