On February 12, data agency Omdia released global smartphone market data for the fourth quarter of 2025, revealing a 4% year-on-year growth in the global smartphone market during this period, primarily driven by seasonal demand recovery and improved inventory management. Despite some manufacturers facing pressure from rising component costs, leading vendors continued to dominate market growth, with Apple and Samsung maintaining their lead. Apple secured the top spot with a 25% market share, marking a 9% year-on-year increase and setting a new record for quarterly shipments. Samsung ranked second with an 18% share, up 16% year-on-year, largely due to strong sales of models priced under $300. Xiaomi held onto third place, though its share dipped to 11%. Vivo and OPPO took the fourth and fifth positions, respectively, each holding an 8% market share and achieving 4% and 9% growth, respectively.