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Forecasts indicate that the global shipment volume of smartphones will experience a 3.3% year-over-year increase in 2025. Notably, Apple's smartphone shipments have demonstrated remarkable strength. Counterpoint Research projects that Apple's share of the global smartphone market will climb to 19.4% in 2025, a milestone that would see it reclaim the top spot as the world's leading smartphone brand for the first time since 2011. This resurgence is particularly fueled by its outstanding performance in the third quarter. Meanwhile, Samsung is anticipated to witness a 4.6% year-over-year growth in shipments, securing an 18.7% global market share. However, this will mark the end of its reign as the market leader, a position it has held for over a decade.
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