Recently, Douyin has streamlined its instant retail operations by integrating Douyin Supermarket into Douyin Hourly Delivery, with the objective of boosting overall business efficiency. Moving forward, Douyin Supermarket is poised to experiment with a front-warehouse model, promising swift one-hour deliveries. As of now, Douyin's food delivery segment falls under the purview of its local life team. It has collaborated with third-party delivery platforms to introduce a "group buying and delivery" service, while also inviting reputable merchants to join its platform. Despite not yet securing a dominant position in the instant retail landscape, Douyin remains proactive in exploring alternative business models distinct from those of competitors like Meituan. The company is steadily increasing its investments and conducting pilot projects across multiple regions, aiming to distinguish itself in this fiercely competitive market.