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The Russian e-commerce giant Ozon has recently unveiled an expansion of its corporate charging plan, inviting eligible brick-and-mortar stores to join its network as Ozon pickup points. To participate, stores must fulfill the criteria of offering a range of products under a single brand and possessing a store area of at least 20 square meters. Under this model, stores are solely responsible for installing brand logos and, if applicable, setting up fitting rooms, while Ozon takes care of logistics, software integration, staff training, and market promotion. This initiative allows physical stores to monetize their space cost-effectively and attract new clientele. To date, Ozon has successfully trialed this cooperation with multiple chain stores.
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