Meituan has unveiled a novel venture dubbed "Raccoon Canteen," pledging not to engage in delivery services nor compete with merchants, but rather to concentrate on fostering industry infrastructure. At the heart of this endeavor lies "kitchen live streaming," a feature that ensures transparent food safety through real-time video monitoring, thereby bolstering user trust. Furthermore, Meituan has introduced an advanced delivery system designed to elevate user experience. Since its inception, the search volume for "Raccoon Canteen" has surged over 40 times, resulting in a marked increase in merchant visibility and order volume. The initial wave of partner brands encompasses 12 renowned merchants, including Quanjude and NOWWA. Meituan has affirmed its commitment to offering merchants low-cost operational support, ensuring that partner merchants receive heightened traffic and sales.