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Undercover in a TikTok Refugee Group: Why Are American Netizens Flocking to Xiaohongshu?
2025-01-14
On Monday morning, as I perused Xiaohongshu, I noticed an unusual trend in the content being pushed to me. An influx of American users, whom I had not followed and whose interests diverged from mine, dominated my homepage. They were sharing videos of pets—cats, dogs, squirrels, and even donkeys—accompanied by unpolished Chinese captions, effectively taking over my feed.
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