A public spat has erupted between Apple and Micron over memory chip pricing. Amid a severe memory supply shortage and significant price surges by memory manufacturers, Apple has been compelled to raise global prices for several of its hardware products. Apple CEO Tim Cook has argued that memory manufacturers are shifting exorbitant costs onto consumers, creating undue pressure. Meanwhile, Sumit Sadana, Chief Business Officer at Micron Technology, subtly suggested that Apple’s aggressive price-cutting purchases in the past were a major factor behind the current tight memory supply. He highlighted that in 2023, the industry slashed substantial investments due to rock-bottom pricing and razor-thin profit margins. Customers’ adherence to low-price strategies stifled memory manufacturers’ profitability, leaving them unable to expand capacity and setting the stage for the ensuing supply shortages. Notably, Micron’s revenue in the third fiscal quarter skyrocketed by 346% year-on-year, with a gross margin approaching 85%. Its revenue forecast for the fourth quarter surpassed market expectations, prompting its stock price to surge nearly 16% the day following the announcement.