On July 23, Business Insider shed light on an internal initiative at Elon Musk's xAI company, revealing that more than 200 employees were requested to record videos of their facial expressions. These recordings were utilized to train the AI model Grok, enhancing its ability to comprehend human emotions and expressions. However, this request ignited concerns among the employees, who expressed discomfort regarding the potential use of their likenesses, with some opting out of participation.