According to QuestMobile's AI Application Insight Report for the first quarter of 2026, as of March 2026, the number of monthly active users of AI-native apps has reached 440 million. Among them, Doubao leads the pack with 345 million monthly active users, while Qianwen and DeepSeek rank second and third with 166 million and 127 million monthly active users, respectively. The industry has seen an increase of over 130 million users in a single quarter. The average active rates of Doubao, Qianwen, and DeepSeek have reached 33.5%, 17.1%, and 21%, respectively, indicating a rapid increase in user engagement. The industry's average monthly usage frequency and duration per user are 87.1 times and 173.3 minutes, respectively, representing significant year-on-year increases of 55.3% and 41.4%. The user growth is extending to the 'silver-haired + lower-tier' markets, with increased usage depth. Doubao's average monthly usage frequency per user has reached 54.8 times per month.
