Huatai Securities has noted that the 2025 Double 11 grand promotion on e-commerce platforms has already kicked off, marked by three pivotal trends. Firstly, the duration of these major promotions has been significantly lengthened, with the event commencing at an earlier date than before. Secondly, flash sales have surfaced as a novel fulfillment approach, not only enriching the user experience but also providing a boost to brand merchants in their offline sales endeavors. Thirdly, the integration of AI into e-commerce scenarios is gathering pace, with parallel advancements observed in both B2C and B2B sectors, serving as a pivotal tool for optimizing user experience and bolstering merchant operational efficiency.
