Today, Mercedes-Benz (China) Investment Co., Ltd. and Beijing Zijiao Network Technology Co., Ltd. (ByteDance's automotive - tech - related entity) inked a memorandum of understanding aimed at elevating their strategic partnership. This collaboration is set to drive the cross - sectoral integration of artificial intelligence technology within the automotive realm.

The scope of cooperation encompasses a range of cutting - edge areas, including intelligent assisted driving systems, which are designed to enhance safety and convenience on the road; intelligent cockpits that offer a seamless and tech - savvy driving experience; intelligent research and development to push the boundaries of automotive innovation; digital marketing strategies to better engage with consumers in the digital age; and customer operations to optimize the overall customer journey.

This latest agreement marks a significant strategic advancement, building on the partnership established with Volcano Engine (a ByteDance - affiliated entity) in 2023. In a major milestone, the first Mercedes - Benz model to be equipped with the Doubao large - scale AI model, the all - new electric CLA, is slated for launch this autumn, promising to bring a new level of intelligence and innovation to the automotive market.