Xie Shiqi, Deputy General Manager of SAIC Audi's Marketing Division, didn't hold back in his criticism of the prevailing disorder within the automotive sector during the E7X pre-sale launch event. He highlighted that the track lap times and performance metrics touted by numerous brands are, in reality, attained through vehicles that have undergone specialized tuning or extensive modifications. These modifications encompass tire swaps, suspension system tweaks or replacements, and even the development of custom control software. Xie Shiqi raised a pertinent question: Can mass-produced vehicles truly deliver the performance that's being advertised? His comments ignited a fervent debate within the automotive community, stripping away the veneer of performance marketing employed by certain manufacturers. Moreover, his words struck a chord with consumers, who are now calling for a renewed focus on the authentic performance capabilities of products.