At the brand media conference of the 2026 Beijing Auto Show, Jaehoon Chang, the Vice Chairman of Hyundai Motor Group, emphasized that while China represents one of the most formidable markets to break into, the company remains resolute in its quest to bounce back and achieve triumph. Hyundai Motor is set to concentrate on cementing its electrified brand, IONIQ, within the Chinese market. It has declared a brand metamorphosis towards new energy vehicles in China and introduced its inaugural strategic electric vehicle, the 'IONIQ V (Ioniq Venus)'. Looking ahead, the Ioniq models and services in China will adopt planet-inspired names and will be crafted with original designs by a Chinese design team. Hyundai Motor President Eui-sun Chung highlighted that China is at the forefront of electric vehicles and software-defined vehicles. To guarantee international competitiveness, it is crucial to first demonstrate prowess in the Chinese market.