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Bose Acquires Skullcandy, Eyeing Younger Demographics and Market Expansion
6 hour ago /
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Author：小编
Bose, a renowned audio equipment manufacturer, has declared its acquisition of the headphone brand Skullcandy, aiming to broaden its brand influence and tap into a more diverse consumer market. Although both companies have been competitors in the consumer audio sector, they have fostered a cooperative relationship in recent times. Post-acquisition, Skullcandy will retain its autonomy in brand operations and will keep utilizing Bose's cutting-edge audio technologies, including head-tracking spatial audio and active noise cancellation, to appeal to an even wider spectrum of consumers.
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