Apple's highly anticipated autumn new product launch event in 2026 is slated to take place at 1 a.m. on September 10. During this event, the tech giant will unveil a range of innovative products, including the iPhone 18 Pro series, Apple's inaugural foldable iPhone, as well as new iterations of the iPad, MacBook, and the Apple Watch S12, among others.

In light of the national day of mourning observed in the United States on September 11, the pre-order commencement for products such as the iPhone 18 Pro series has been rescheduled to 8 p.m. on September 12. Meanwhile, the pre-order availability for the foldable iPhone is expected to be postponed until late September.

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