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Report: China's Online Smart Glasses Sales Witness 15.3% Year-on-Year Drop in July
2 day ago /
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Author：小编
In July 2026, the retail volume of smart glasses, as monitored on three leading e-commerce platforms in China—JD.com, Tmall, and Douyin—amounted to 74,000 units. This marked a 15.3% decline year-on-year and a 20.9% decrease month-on-month. In terms of retail sales, the figure stood at RMB 130 million, showing a 25.8% drop year-on-year and a significant 43.0% slump month-on-month. Runto Technology posits that this trend merely represents a temporary adjustment following the surge in the second quarter, rather than signaling the onset of a sustained downturn for the entire smart glasses industry.
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