In the new phone market, domestic smartphone shipments are on a persistent downward trajectory, accompanied by a dwindling number of offline stores. Conversely, the mobile phone repair and second-hand trading sectors have seized upon opportunities for growth. This transformation primarily arises from evolving consumer attitudes. Presently, mobile phone hardware development has reached a plateau, characterized by improved durability and escalating prices for new models. Additionally, the cumbersome process of data migration has led consumers to perceive mobile phones as durable goods, prioritizing practicality over novelty.
In light of these changes, dealers and brands have commenced recalibrating their strategies to concentrate on the existing market. The repair industry has gained favor due to its cost-effectiveness, while the second-hand market caters to diverse consumer needs through a stratified approach, despite certain persistent market challenges.
This article offers reference criteria to aid consumers in deciding whether to repair or replace their devices. It also forecasts a further contraction in the audience for the new phone market in the future, with the industry poised to progress towards a refined and stratified development path.