In his most recent newsletter, Bloomberg journalist Mark Gurman disclosed that, following the completion of its entry-level and mid-range product lineup—encompassing the Apple Watch SE, 11th-generation iPad, and MacBook Neo—Apple is set to pivot its attention towards higher-priced 'Ultra' product ranges. This year, the tech giant is anticipated to roll out a minimum of three 'Ultra'-tier premium devices: the foldable iPhone Ultra, an enhanced Apple Watch Ultra 3, and an M6 chip-powered MacBook Pro, thereby reinforcing its foothold in the luxury market.

Among these offerings, the foldable iPhone Ultra is rumored to boast a book-like folding mechanism, sporting a 7.8-inch inner display and a 5.5-inch outer screen when unfolded. It is expected to have an overall thickness of approximately 9 millimeters and incorporate liquid metal hinge technology. The Apple Watch Ultra 3 has undergone enhancements to deliver a 42-hour battery life, 5G cellular connectivity, and precise GPS tracking. Meanwhile, the M6 iteration of the MacBook Pro is poised to feature a notch-free OLED touchscreen and a 2nm process chip.

This strategic maneuver underscores Apple's intention to redefine the high-end market landscape through technological innovation and groundbreaking advancements in product design, having already solidified its presence in the mid-to-low-end market.