Based on the most recent report from Counterpoint Research, in October 2025, Apple's share of the global smartphone shipment market witnessed a 12% year-on-year surge, soaring to 24.2% and marking a new all-time monthly peak. The iPhone 17 series stood out as the primary engine of growth. During the pandemic, iPhone users in well-established markets like the United States, China, and Western Europe embarked on a large-scale upgrade spree, which significantly benefited the sales of the iPhone 17 series. Moreover, Apple's extensive product range, encompassing the iPhone 16e and previous models, coupled with its expansion in emerging markets, collectively propelled its market performance to new heights.
