Following Apple's introduction of its MR headset, leading mobile phone brands including vivo, Honor, Xiaomi, Huawei, and OPPO have swiftly ventured into the realm of MR or AR/AI glasses. Nevertheless, Apple's initial headset has since been discontinued due to lackluster sales, and Xiaomi's AI glasses have faced a surge of returns. Industry experts note that these forays into new territories by mobile phone brands are driven by a desire to capitalize on emerging trends and pave the way for the next phase of human-computer interaction. Additionally, these moves underscore the broader industry's growth anxiety and its quest for novel growth opportunities.