The first half of 2025 witnessed remarkable performance in China's high-end mobile phone market, with domestic manufacturers achieving growth across various price segments. In the segment above 6000 yuan, Xiaomi, OPPO, and vivo all registered growth, whereas Huawei and Honor experienced declines, with Apple notching a modest 10% increase. In the 5000 to 6000 yuan range, domestic manufacturers collectively excelled, with Huawei leading the pack with a 164% surge, followed by growth from Xiaomi, OPPO, Honor, and vivo. Apple, on the other hand, saw a 30% decline. For the 4000 to 5000 yuan bracket, Xiaomi and OPPO demonstrated substantial growth, Huawei saw a modest 4% increase, and Apple experienced a significant 47% decline.

On a broader scale, the overall market for phones priced above 4000 yuan grew by 11% year-on-year. OPPO and Xiaomi stood out with 59% and 52% increases, respectively. Huawei and vivo also contributed positively with 19% growth each. Apple's performance was slightly weaker, with a 1% decline, while Honor and other brands experienced decreases. These figures underscore the escalating competitiveness of domestic manufacturers in the high-end mobile phone market.