In an office in Sydney, the team cheers every time abusive language and roars from telecom scammers come through the speakers. Brad Joffe, co-founder and Chief Business Officer of the Australian cybersecurity startup Apate.ai, joked to the media, 'We see this as a quantitative indicator of the scammers' frustration. Every time a scammer curses, we celebrate. Perhaps we are one of the few companies in the world that is happy when users curse at our product.'
