Study Reveals Google Users Less Inclined to Click Links When AI Summaries Appear in Search Results
10 hour ago / Read about 0 minute
Author:小编   

In 2022, Google rolled out the "AI Summary" feature, prominently displaying AI-crafted summaries of search results at the top of its pages, accessible to millions of American users. Recently, a number of online publishers have voiced concerns over a decline in web traffic, attributing this to the AI summaries seemingly supplanting traditional search results. They assert that many users are now solely relying on these summaries, forgoing the practice of clicking through to publishers' websites.