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On October 2, amid public concerns over AI potentially causing unemployment and existential risks, tech companies are adopting marketing strategies from the consumer goods and pharmaceutical industries by introducing plush toy-like mascots to alleviate fears surrounding AI technology. OpenAI's new agent features a vibrant, bowtie-and-glasses-wearing image, while Meta's Muse assistant mascot is a red-cheeked egg-shaped character, and Anthropic's mascot is the orange crab Clawd. These mascots aim to make AI assistants that write code, scrape web information, and book schedules appear more approachable, unique, and trustworthy. Allen Adamson, a senior brand consultant, noted that people's fear of AI is growing, but it's hard to feel fear toward cute things—people are more inclined to trust friendly entities.
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