On March 25, 2026, OpenAI CEO Sam Altman announced a major strategic adjustment: the gradual shutdown of the Sora AI video generation application and related services, including the standalone app, developer API interfaces, and the built-in video feature in ChatGPT. This move aims to concentrate computing power and R&D resources on the development of the next-generation Artificial General Intelligence (AGI) model codenamed 'Spud,' while accelerating the integration of enterprise-grade code tools and a 'super app.' Previously, Sora had been deemed a non-core business due to its excessive computing power consumption, difficulties in covering costs through commercial revenue, and pressures related to compliance and content risk control. Meanwhile, OpenAI's planned $1 billion investment and IP licensing cooperation with Disney have been terminated due to business adjustments. The company plans to integrate ChatGPT, the code intelligence agent Codex, and the browser into a desktop-end 'super app' and shift to leasing cloud servers to meet computing power demands.