Spring Festival Red Envelopes Surpass 8 Billion Yuan: User Retention Rate Falls Below 5%. What's the Real Count of 'Active Users'?
1 day ago / Read about 0 minute
Author:小编   

As the Spring Festival Gala draws near, the fierce competition for distributing red envelopes among major internet companies heats up. AI-driven platforms such as Alibaba's Qianwen, Tencent's Yuanbao, ByteDance's Doubao, and Baidu's Wenxin have emerged as the key players in this red envelope frenzy, competing vigorously alongside high-traffic platforms like JD.com, Douyin, and Kuaishou. According to available statistics, the total amount of red envelopes officially announced has already surpassed 8 billion yuan. When factoring in gifts of undetermined value and other promotional incentives, the overall investment could potentially reach a staggering 10 billion yuan.