In reaction to a Bloomberg report about the "postponement of new Siri features" and the consequent notable decline in Apple's stock value, Apple informed CNBC that the launch of the enhanced Siri remains on track for 2026. During its development phase, Apple has faced certain implementation hurdles, leading to the deferral of some features initially slated for iOS 26.4 to subsequent updates, namely iOS 26.5 and iOS 27. In the wake of this news, Apple's share price plummeted by 5% on Thursday, wiping out its year-to-date gains and experiencing a nearly 4% drop in 2026. Apple's announcement is geared towards bolstering investor trust and upholding its commitment to an "annual delivery" target. Upon its official debut, the new iteration of Siri is anticipated to revolutionize the iPhone interaction landscape and alleviate the prevalent issues associated with voice assistants by incorporating capabilities like "personal context" comprehension.
