Xiaohongshu's Community Oversight Team has issued a notice, urging users to proactively label content that is generated by AI or is synthetic in nature. The notice highlights that the platform has recently witnessed numerous instances where users have employed AI technology to mimic the likenesses of public figures and fabricate counterfeit videos. Such content, created without proper authorization, not only violates the lawful rights and interests of these public figures but also erodes the trust of community members, particularly when AI-generated and synthetic information is not clearly labeled.
