Apple is quietly in the process of developing an iPhone application, internally codenamed 'Veritas'. This app bears a striking resemblance in functionality to ChatGPT. Its primary purpose is to rigorously test and fine - tune a substantial upgrade for Siri, which is anticipated to roll out in March 2025.

The core software of the next - generation Siri, with the codename 'Linwood', is a fusion of Apple's proprietary large language models and third - party models. This integration is set to enable more intelligent features, allowing Apple to better position itself in the fiercely competitive AI - driven smartphone market.

Apple CEO Tim Cook has underscored the pivotal role of AI, stating that the company is committed to allocating significant resources to this area. Moreover, Apple has outlined a series of plans. By the end of next year, it intends to introduce a completely redesigned visual interface for its voice assistant. It will also incorporate AI features into related products and delve into the realm of AI - powered web search services.

In the past, Apple has been in communication with OpenAI and Anthropic. Recently, it has stepped up its discussions with Google. The delay in Siri's upgrade has prompted Apple to make adjustments to its AI strategy. The head of AI has been sidelined, the core team has undergone reorganization, and Robby Walker, who is in charge of Siri, is slated to leave the company in October.