On September 22, 2025, during its Collective Reception Day event, Xinmei Media announced its strategic direction to propel technological advancements and foster innovative applications. The company is set to delve into pioneering uses of AIGC (Artificial Intelligence Generated Content) within the media landscape and venture into the digital goods market. In a collaborative effort with prominent internet e-commerce giants, Xinmei Media aims to amalgamate membership assets and deliver comprehensive distribution and aggregation operation services.