On February 13, reporters visited several car dealerships and observed that automakers are widely offering zero-interest financing plans alongside various incentives such as insurance discounts, loyalty points, and full-payment rebates. Experts emphasize that these new marketing strategies employed by automakers are aimed at luring customers, underscoring the intensifying price competition within the industry. It is anticipated that this fresh wave of price wars will expedite market consolidation, potentially resulting in the exit of some automakers.
