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NIO Outperforms Top Three BBA Brands in Terminal Sales for the First Time in Q3; NIO's Qin Lihong: We'll Stay Committed to Brand Upgrading Strategy
16 hour ago /
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Author：小编
On October 17, Qin Lihong, co-founder and president of NIO, announced that during the third quarter of 2026, NIO's cumulative sales volume in the Chinese market soared to 111,638 units. This achievement marked the first time that NIO outstripped the sales figures of the three major German luxury automotive brands—Mercedes-Benz, BMW, and Audi—all at once. Qin Lihong further forecasted that the market trend towards battery electric vehicle (BEV) models becoming the dominant force is gathering momentum. In light of this, NIO will remain steadfast in its commitment to its brand upgrading strategy.
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