On April 21, Yu Chengdong, a key figure at Huawei, announced that SHANGJIAN Automotive would soon introduce a new collaborator, with details to be unveiled on April 22. According to several reliable sources, this new collaborator is expected to be the first celebrity endorser for the SHANGJIAN brand, which operates under Huawei’s Harmony Intelligent Travel ecosystem. The endorsement is strongly rumored to involve the popular artist Xiao Zhan. This announcement comes ahead of the launch of the SHANGJIAN Z7 and Z7T models, with the Harmony Intelligent Travel Spring New Product Launch event—scheduled for April 22 at 7:00 PM—set to reveal further details about both the new vehicles and their high-profile brand ambassador.
